Jun 24, 2019  
2018-2019 Florida Tech Catalog 
    
2018-2019 Florida Tech Catalog [ARCHIVED CATALOG]

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COM 5252 Seminar in Marketing Communication

Credit Hours: 3
Introduces students to the theory and practice of conducting effective marketing communication campaigns and the underlying processes involved in promotional messages. Focuses on current advertising and persuasive communication strategies that achieve desired communication outcomes.



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