May 21, 2024  
2015-2016 Catalog 
    
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2015-2016 Catalog [ARCHIVED CATALOG]

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BUS 5622 Integrated Marketing Communication

Credit Hours: 3
Analyzes communication strategies as an approach for implementing marketing decisions. Provides an understanding of traditional and new delivery modes in facilitating integrated marketing campaigns in changing social and technological environments. Examines the ethical, social and legal issues in marketing communication.
Prerequisite: BUS 5460 


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